Tonic International
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We are the growth accelerators.

Tonic is dedicated to accelerating the growth of brands across the Middle East, through innovative and integrated solutions.

Tonic solutions are unrestricted by process, unencumbered by formalities and strategically right for your business. Unique solutions that stand the test of time, and help your brand shine, and grow.

It’s this freedom of thought and 20 years of regional experience that attracts the best talent and allows Tonic to deliver digital marketing that achieves growth beyond expectations.

Some of our work



What helps us
grow brands

We work as one across strategy, branding, design,  advertising, digital, technical, direct, media, and social. That’s how we drive better efficiency, brand equity and increase our clients’ marketing ROI.

Arnaud Verchère

Founder and Group CEO

An international marketing and communication strategist, Arnaud Verchère is a French national with a contagious passion for effective communication

He has enjoyed an illustrious career spanning over 30 years for most of the Top 50 global brands.

A hugely successful career and a unique track record of growing Automotive, FMCG, B2B, Technology, Real-Estate and Financial brands across the most diverse cultures.

He founded Tonic in 2004 setting new benchmarks across the Middle East.

Khaled Gadallah

Partner, Head of Arabic Copywriting

A career in advertising and journalism spanning over 27 years in the GCC and Egypt, Khaled Gadallah is a multicultural and multilingual creative with an entrepreneurial mindset and an appetite for challenges

Core competency is building and managing creative business operation

Spearheaded Arabic creative copywriting teams for regional MarCom agencies prior to co-founding Tonic, and worked on many regional and global brands across diverse business sectors including FMCG, banking, automotive, aviation and retail

Mario Daou

Executive Creative Director

Mario has been working in the advertising and design industry for over 20 years in the region, starting in Saudi Arabia, moving to Kuwait before arriving in the UAE.

Ambitious and passionate about everything creative, he seeks to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals. 

Mario has worked across a wide array of categories ranging from FMCG, Food & Beverages, Real Estate, Airports, Airlines, Petrochemicals, Telco, Automotive, Museums and Banking.

Amr Mokhtar

Client Service Director

Amr comes from the port city of Alexandria, Egypt. Even before obtaining a degree in marketing, he already dreamt of a career in advertising. He got his first advertising gig in Alexandria before working at one of the local agencies in Cairo. Amr relocated to Dubai, where he landed at Tonic. He’s a firm believer that any extra effort one puts in can make a big difference.
His biggest love? Cars. He collects Hot Wheels and other cool remote controlled cars – and he even dedicates a corner in his home for his collection.

Amr has gained over 10 years regional experience delivering disruptive integrated campaigns in various sectors such as Automotive, FMCG, Real estate and more.


Tonic was the first agency in the Middle East to win advertising’s most coveted prize: a Gold Cannes Lion, as well as a Gold at the One Show Awards.

Today, our peers’ recognition is reflected by their continuous referral. In fact, we’re probably the agency most recommended by other agencies.

This isn’t just work for creativity’s sake. It’s work that helps to grow brands and brand love. It’s work that works.