Established in 2004, Tonic International is a full-service creative marketing agency inspired by strategic digital thinking. We have a wealth of experience in developing impactful strategies and award-winning creative that cut through the clutter and deliver real, tangible business results, while also establishing meaningful and long-lasting relationships between brands and their customers.
Our regional and international experience, knowledge and insights combined with our global talent base enable us to deliver world-class, stand-out marketing and advertising solutions to the unique challenges and opportunities of the GCC region, and beyond.
Our team at Tonic believes marketing works best when it works together. Using our integrated, one-stop shop to seamlessly deliver omni channel solutions that generate tangible business results
An international marketing and communication strategist, Arnaud Verchère is a French national with a contagious passion for effective communication
He has enjoyed an illustrious career spanning over 30 years for most of the Top 50 global brands.
A hugely successful career and a unique track record of growing Automotive, FMCG, B2B, Technology, Real-Estate and Financial brands across the most diverse cultures.
He founded Tonic in 2004 setting new benchmarks across the Middle East.
With over 26 years of regional experience Nelson is a ROI driven Marketing & Advertising professional in various senior leadership roles.
Nelsons core strengths are focused on 360 Marketing & Advertising Strategy and has completed 4 major real-estate transformation projects in the region.
Nelson also works closely with leading consultancies such as McKinsey, JLL, KPMG, EY & Asteco and has worked on some of notable large city and urban developments in Dubai, Qatar, Jordan, KSA, India, Kuwait and the Sovereign Wealth Funds in the Region.
A career in advertising and journalism spanning over 27 years in the GCC and Egypt, Khaled Gadallah is a multicultural and multilingual creative with an entrepreneurial mindset and an appetite for challenges
Core competency is building and managing creative business operation
Spearheaded Arabic creative copywriting teams for regional MarCom agencies prior to co-founding Tonic, and worked on many regional and global brands across diverse business sectors including FMCG, banking, automotive, aviation and retail
Mario has been working in the advertising and design industry for over 20 years in the region, starting in Saudi Arabia, moving to Kuwait before arriving in the UAE.
Ambitious and passionate about everything creative, he seeks to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals.
Mario has worked across a wide array of categories ranging from FMCG, Food & Beverages, Real Estate, Airports, Airlines, Petrochemicals, Telco, Automotive, Museums and Banking.
Amr comes from the port city of Alexandria, Egypt. Even before obtaining a degree in marketing, he already dreamt of a career in advertising. He got his first advertising gig in Alexandria before working at one of the local agencies in Cairo. Amr relocated to Dubai, where he landed at Tonic. He’s a firm believer that any extra effort one puts in can make a big difference.
His biggest love? Cars. He collects Hot Wheels and other cool remote controlled cars – and he even dedicates a corner in his home for his collection.
Amr has gained over 10 years regional experience delivering disruptive integrated campaigns in various sectors such as Automotive, FMCG, Real estate and more.
The first advertising agency to bring a gold Cannes Lion and One Show Pencil to the Middle East, and continues to receive global and local awards for creativity and effectiveness.