Tonic InternationalBRANDING & DESIGN_
We build brands that people love to love. Our team of expert branding consultants use their passion and personal commitment to create brands that solve problems, deliver results but most importantly, connect with people.
Using a strategic creative approach, we can help grow, transform and bring your brand to life. Our branding team in Dubai has worked with a multitude of brands, industries and business sizes, from small start-ups to large global multinational companies – working with them to define, enhance or re-interpret their brand narratives.
We believe in consumers as active users, not just passive viewers. So, while we still maintain a traditional brand structure of vision, mission and beliefs, we take it further, to make your brand interactive, relatable and approachable.
We’ll consult, collaborate and workshop with you every step of the way, from initial brand strategy and personality development, to creation and crafting of your brand identity, including logo design, typography, graphic devices and look and feel.
And our branding offering doesn’t stop there. We can deliver an array of branding services – from event branding to stationery design, collaterals such as brochures and leaflets, digital touch points such as website, emailer and presentation templates, signage and wayfinding, product and packaging design, and social media and videography templates
Brand Research and Strategy
In-depth understanding of your brand and your customer is the best way to deliver the best results. Our expert strategic brand consultants will define and refine the specific objectives for your brand. Our researchers use qualitative research, quantitative data, and ongoing metrics analysis while our media planners outline and refine campaigns with your goals in mind – driving successful, measurable results, every single time.
Brand Identity and Naming
If you’re looking for your brand to stand out, you’ve come to the right place. At Tonic, we develop well-considered brand identities and names to ensure that your brand cuts through the competition, is memorable and recognisable for your customers and easy to apply to all brand outputs.
A good brand architecture results in clarity for and interaction with your customers. We will consult with you to decide the best way to structure your brand and its products or services, while adhering to your company’s identity. We believe aligning your brand framework with your consumer’s requirements is the best way to manage a brand successfully.
Sometimes, all a brand needs is a little makeover. Rebranding or ‘refreshing’ your brand is important to attract new consumers, capture the attention of existing ones and increase recognition. This can range from slight modifications to existing visual elements to completely updating them. We’ll make sure your makeover is current, vibrant and designed specifically today’s consumers, while keeping a visual connection with what you’ve built in the past.
Ask our design experts and they’ll tell you the key to a great logo is distinctiveness. To get this right, they study your brand, competition and audience closely – before applying these insights to their logo designs, consulting with you throughout the process to ensure you get a final logo that you (and your consumers) will fall in love with.
Event branding is a great way to put your brand in the spotlight, whether it is attended or viewed by a few hundred people, or broadcast to many millions of them. Whether it’s an onsite or purely online event, it’s a great opportunity for your brand to be remembered by those attending it. Our process involves initial consultation and research to understand your attendee target market, and after that, considered, creative and captivating application of your brand in the event space.
We use graphic design to communicate your brand visually, and translate your brand values in an impactful way to viewers. Our specialist graphic design consultants will understand your brand; what it stands for and who it communicates to, and then, together with you, refine their concepts to fit your vision and brand direction.
Signage and Way Finding
Signage and wayfinding is a crucial element of your brand identity. We can assist you by finding a clear, simple, legible and most importantly universally-understood way of applying your brand to these facets, using design and iconography that fits seamlessly with your brand, company facilities or stores.
Product and Packaging Design
Product and packaging design speaks volumes for your brand, and helps you get picked off the shelf before your competitors. At Tonic, our designers believe great packaging design builds a relationship between your brand and its consumers. We consider every step of the product’s requirements, and the consumer’s journey – from what materials are required, to how often people are buying your product. We’ll then develop prototypes in collaboration with you, ensuring you get a design that sells. And sells well.
Great publication design covers a range of printed (and digital) elements – from a carefully-crafted brand narrative or journey to a beautifully-designed minimalist annual report that is a pleasure to read through. At Tonic International we can help turn any idea, information or message you want to convey into a striking and memorable piece of brand communication.