Brief:
Overcome the perception of EVs as unsuitable for the Middle East’s climate and promote the Audi e-tron range.
Insight:
Despite the Middle East’s sophisticated audience with extensive EV knowledge, there was a prevailing belief that EVs were not suited to the region’s climate.
The Tonic:
We created a campaign focused on showcasing the Audi e-tron’s innovative features and its ability to thrive in the region’s challenging conditions. By addressing common misconceptions and highlighting the vehicle’s capabilities, we aimed to drive consideration and desire for the Audi e-tron range.