Tonic International

Tonic x Quooker: Making Waves in UAE Luxury Homes_

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Brief

Elevate Quooker’s brand presence in the UAE market
Create awareness for the all-in-one tap solution
Drive qualified leads among high-net-worth individuals
Establish Quooker as the premium choice for multifunctional taps

The Tonic

Developed a digital-first integrated campaign that showcased the diversity of UAE customers and their unique lifestyle needs. The strategy combined search, digital, and social media with strategic out-of-home placements. Creative assets were optimized through data management and micro-targeting, specifically focusing on local High Net Worth Individuals.

Results

161% increase in qualified leads
Unprecedented engagement rates
Successfully established Quooker as the reference brand for multifunctional taps in the UAE
Effectively positioned a European innovation in the regional market