Our team of experts, the mavericks, the passionate ones, are unified by one main goal: delivering the best in everything we do. Whether it’s media, advertising, branding, digital or UX design and development, we ensure we get our starting point right: the brief. Once we’ve closely worked that out with you, we let the madness begin. By sharing it with the people who have a wealth of different disciplines and backgrounds, they bring unique perspectives and creative ideas to find the best way to solve your business and marketing challenges.
We started out as a small, independent creative advertising agency in Dubai with a big dream, that of being not the biggest, but the best in what we do. Today, as a full-service agency that puts expertise and soul (and a little bit of craziness) into everything we do, we believe that dream has been actualized. Now we’re known for our creative advertising strategies, online services and execution, effective branding services, performance-driven digital marketing services, strong user experience solutions, and ROI focused media buying.
Independent yet Global.
Tonic International represent the Middle Eastern market across the GCC, Levant and North Africa.
Local Planet is the largest independent media agency network,
and the third-largest media buyer globally with $17.2bn billings.
An international marketing and communication strategist, Arnaud Verchère is a French national who has enjoyed an illustrious career spanning over 30 years for international brands such as Audi and General Motors, Pepsi and Coca Cola, Unilever and Nestle, and Sony and Microsoft, in Europe, North America, Asia, Africa and the Middle East.
Marketing & Advertising professional with over 26 years of experience in the region. With a proven track record in senior leadership roles and driving team management.
Having spent over 40 years in the region, Nelson has a deep knowledge and understanding of the all regional business models with global market outreach focused on sectors such as automotive, real estate, retail & FMGC.
Nelson also works closely with leading consultancy such as McKinsey, JLL, KPMG & Asteco.
A career in advertising and journalism spanning over 27 years in the GCC and Egypt, Khaled Gadallah is a multicultural and multilingual creative with an entrepreneurial mindset and an appetite for challenges
Core competency is building and managing creative business operation
Spearheaded Arabic creative copywriting teams for regional MarCom agencies prior to co-founding Tonic, and worked on many regional and global brands across diverse business sectors including FMCG, banking, automotive, aviation and retail
Mario has been working in the advertising and design industry for over 20 years in the region, starting in Saudi Arabia, moving to Kuwait before arriving in the UAE.
Ambitious and passionate about everything creative, he seeks to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals.
Mario has worked across a wide array of categories ranging from FMCG, Food & Beverages, Real Estate, Airports, Airlines, Petrochemicals, Telco, Automotive, Museums and Banking.
Amr comes from the port city of Alexandria, Egypt. Even before obtaining a degree in marketing, he already dreamt of a career in advertising. He got his first advertising gig in Alexandria. He then worked at one of the local agencies in Cairo. The less than ideal situation in Cairo made Amr relocated to Dubai, where he landed at Tonic. He’s a firm believer that any extra effort one puts in can make a big difference.
He has extensive experience in F&B brands having worked for brands such as Tetley, Quaker, Mountain Dew, Pepsi.