Brief

Define eZad’s brand strategy and allocate a new positioning.
Modernize existing logo.
Develop a new fresh and digital-first corporate identity.

The Tonic 

Developed and launched a modern digital identity supported by precision-targeted campaigns in key markets. The rollout included an integrated CRM strategy utilizing email marketing, WhatsApp business solutions, call center support, and AI-powered chatbot assistance.

Results

The 2021 season launch successfully connected UAE date farmers with international traders, establishing new trade routes to major markets in India, Indonesia, and China.