With the myriad of online advertising platforms out there, it can be difficult to know what is best to do, what budget to allocate and what strategy to implement. Tonic can provide you with the support you need. Our expert online consulting team will help you grow your revenue through strategy, guidance and by setting clear Key Performance Indicators.
Two keys to online success are Search Engine Optimisation and Conversion Rate Optimisation. These processes increase the organic and free traffic to your website, give your brand more visibility, allow effective audience targeting and help turn passive website visitors into active users who will engage with or purchase from your brand. Through in-depth analysis, Tonic’s digital consultants can advise you on the right SEO strategy for your business, and of course action all that is necessary to bolster your brand online.
Social media marketing focuses on promotion of content aligned to achieve the company’s business objectives and a set ROI. We first develop a social media strategy that fits with the broader digital ecosystem to help build awareness, drive site traffic, foster content engagement, drive leads and increase followership. We execute content calendars against the strategy and continue to optimize performance across assets, channels, copy and tags. Our monthly reporting is done on real time reporting dashboards that are accessible on both mobile and desktop for quick and detailed updates.
Organic performance of social media content is generally very low, we advise our clients to put a boosting budget behind their posts to gain visibility and better ROI behind the social efforts.