Brief
Raise awareness and create leads for the Audi premium models in the GCC

Insight
Family plays a very central role for our Local/Arab target and your car stands for who you are

The Tonic
A campaign in 3 chapters that shows how Audi is an enabler for each customer and how it has grown in the region to become closer and closer to its customer way of life.

Results
Highest YouTube view through rate compared to the average or the automotive category.