Brief: 

Ignite excitement for Audi’s EV range (not launch) in the Middle East in 2023

Insight: 

Tech-savvy Audi enthusiasts are familiar with EV specs. We need a fresh approach.

The Tonic: 

We crafted a film showcasing the captivating design and sound of the RS e-tron GT, sparking a new conversation about the emotional thrill of electric driving.