The Deal is Chalhoub’s partner for brands in liquidation in the region. It has more than 600 brands covering all fashion items, tableware and beauty.

Tonic was tasked with elevating The Deal to make it the leading off-price multichannel premium retailer in the region. After doing research on the target market, Tonic developed a distinguished brand identity that stood out to place The Deal on the map.

Tonic developed the full visual identity starting with the basic logo, typography, and colour palette all the way to stationery, signage, and ATL & BTL communications