Brief
Develop a creative and media campaign that would help drive sales leads for residential apartments in the new beachfront resort in JBR. Along with the lead campaign a parallel campaign to drive app downloads.

Insight
With international clients looking to purchase, a lot of these haven’t heard of the Address group and were not very informed in terms of key locations of properties in Dubai

The Tonic
With strong creative content, and highlighting the key USP’s, the main focus was to inform these potential buyers of the quality and premium location of this property.

Results
The App download campaign received on average 400 downloads per week, while the lead campaign saw an 80% qualified lead volume.