Tonic International

360 Integrated Campaign_

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Brief
Modernise, bring together as part of the same but still differentiate the 4 IB schools of Taaleem in Abu Dhabi and Dubai.

Insight
School principals have a great influence and can make schools very different, even if they follow the same curriculum and deliver comparable quality education.

The Tonic
Simple shapes, based on circles, solid colours evolved from current school uniforms, and a bold and striking language throughout the schools.

Results
Apart from the schools and students looking great, and parent and teachers feeling re-energised:

Transform Awards 2020:

  • ‘Best Creative Strategy’
  • ‘Best Visual Identity from the Education Sector’
  • ‘Best Implementation of a Brand Development Project’