Tonic International

Educating kids and recruiting mums for Kellogg’s Coco Pops._

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Brief
Raise brand awareness. Elevate brand engagement with the brand character Coco the Monkey. Generate sales.

Insight
Saudi Arabia continues to be a social media powerhouse. The global rise in social media amounts to 13% annually and Saudi Arabia leads the race among other nations with an exponential annual growth rate of 32%.

The Tonic
Create AR edutainment platform that engage our young audience. The exciting time travel adventures led by our hero, Coco the Monkey, will teach children about the history of cocoa (chocolate). These adventure games will not only engage our young audience but also drive home the message that we are cocoa specialists.

Results
Set new Benchmarks in retention and engagement