BEING RELEVANT IS EVERYTHING
The fashion outlet THE DEAL had become dated and was not resonating with the younger generation it wanted to attract. So, the Tonic team used a communication and creative strategy to give the brand an original, fresh new look and make the brand relevant within the current digital and social media era
THE BIG IDEA
When you have a great product, coupled with a great service, it ultimately results in people: sealing the deal.
The logo was designed as a device that would contain that product, idea, feeling, emotion or phrase that not only makes the brand special but persuades people to try and buy.
A DEVICE THAT HOUSES IT ALL
By being flexible; expanding and contracting to fit the relevant offer or message, we created a series of visuals and animations that defined what The Deal is about and gave it a distinct personality.
GETTING ACROSS EMOTIONS
The fashion brands at The Deal are not the only thing that seal the deal. It’s the environment and how it makes them feel. Animated expressions and emoticons brought the emotional side of the brand to life.
WORDS MAKE A DIFFERENCE
The tone of voice is as enticing and exciting as the products. Drawing consumers in and making them feel part of something unique.