AS UNIQUE AS THE LISTENERS

With our help, Sharjah Media Corporation unveiled PULSE 95, the Emirate’s first English speaking radio station developed to enhance Sharjah’s diverse arts and culture reputation.

They positioned themselves as ‘The Heart of Sharjah’; with their quirky line-up of presenters, diverse content and positive music their mission was to attract a new and younger category of listeners.

THE BRAND GETS A PULSE

The Tonic team created a dynamic identity that represented the changing environment of the radio station. An identity that could easily adapt to the current digital era.

The result was a brand logo that reacted to the sound of music — which meant every representation would be different. Giving it the ability to live across every format and be as unique as PULSE 95.

SOMETHING FOR EVERYONE

By creating a music visualization application in the website people could interact with the logo and add their personal touch. Their choice of music, be it an MP3 or SOUNDCLOUD link, altered the logo’s look, producing something that was truly one-of-a-kind.

Anyone could then select their desired mood and share the result on social media: http://yourpulse95.com

A combination of sound reacting motion graphics software and real-time soundwaves allowed Tonic to create dynamic variations of the logo.

Anyone could then select their desired mood and share the result on social media: http://yourpulse95.com

A combination of sound reacting motion graphics software and real-time soundwaves allowed Tonic to create dynamic variations of the logo.

A PULSE THAT NEVER STOPS

The logo distortion effect became the key element across all communication.

PUMPING OUT DIGITAL

The logo, and elements of it, gave every piece of communication that unmistakable Pulse 95 feel.

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