Case Study

IMG Color Run


Teaming up with Tonic International, The Color Run Dubai wanted to deliver an experience that was their best yet.

Tonic focused on building the awareness, consideration, and conversion, and through a deliberate media mix, we targeted previous attendees, website visitors and everyone into fun and fitness in the UAE.

We used our holistic expertise in Digital Advertising, Social Media, Traditional Media Marketing (Radio, Newspapers and Magazines) and OOH to fulfill the main campaign objective, which was purely focused on driving sales.

With over 4.5 million impressions, 17k+ clicks on social media, and about more than 9.5K tickets sold to Colorful Runners, our comprehensive strategy was hugely successful and assisted in doubling the sales of The Color Run in 2017.

“The response to the campaign was overwhelming. It has been our most successful Color Run presented by Daman’s Activelife to date. Facebook’s tools and Tonic International’s innovative way of leveraging them has been a winning combination for our success in 2017. “ Mohammad Sayeed, Director of Marketing at IMG.

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