In digital advertising, it is crucial to measure your efforts and to validate and guarantee that the collected data is useful. Optimization tools are countless but what matters is how we use the data we receive from them. At Tonic International, we understand the importance of detailed analytics and optimization tools, if set up properly can be the best tool. By examining the results, we will help you devise the best course of action to drive user engagement and enhance customer experience and therefore expand your return on investment