Traditional advertising has evolved to become not only more competitive, but also more diverse and engaging. At Tonic, we take every brief through a well-practiced method of carefully managed steps. We dive deep into your brand, gather insights and understand your audience. We then brainstorm to create the script and produce a beautifully-crafted film that delivers the desired impact for your business.
TV, cinema, and video content advertising as a whole are one of the integral parts of the advertising process. It could also be argued that they are the most popular medium of advertising. Usually consisting of advertisements of one minute or less, they take the viewer on emotional, hilarious, suspenseful journeys in a matter of seconds, all the while keeping your brand at the center of it all.
As the landscape of traditional advertising has evolved over the course of the years, the need to leave a lasting impression on your viewers and your customers about your products or services is greater. In a matter of seconds, you have to define your brand, your story, what you stand for, what risks you’re willing to take. This has not only made video content advertising more competitive, but it has also made it more diverse and engaging.
When clients approach us for their TV/cinema or video content advertising needs, we break it into a well-practiced method of carefully managed steps, to ensure the result we provide for you at the end of it all is perfect.
First, we take it back to your brand. We acquaint ourselves with your story, your values, and your identity. When we fully understand you like no one else can, we take this to well-researched strategy. Gathering data and insights about your target audience, their likes, dislikes, needs, wants, trends, and more, we learn about exactly what they need and how we can begin to plan to give it to them.
This takes us into our brainstorming phase. Our experts put their creative minds together to crack this communication brief for you, bringing you their best ideas for your TVC or video content. After rigorous phases of reviewing, reevaluating, and reworking what is necessary, you finally have your gem of the process: the script.
With that, we move into the production stages, to ensure the beautifully crafted films that we make for you have their desired impact for your business, whatever you may need out of it.
We are storytellers, and no matter what your brief, we ensure that by thoroughly understanding your business, your brand, and your customers, that we deliver the best beautifully crafted and hilariously written TVC or video content that will help you achieve your business goals.
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