Meet The Tonician
Senior Digital Executive
Originally from Pakistan, Saniya moved to Abu Dhabi with her family at the tender age of nine. Growing up in a little town did nothing to curb her larger-than-life personality which drove her to pursue a career in the exciting and challenging field of media. In 2009 she started her journey by working on numerous events, most notably the Abu Dhabi Grand Prix Formula 1. She also tried her hand at copywriting and PR before figuring out that her true talents lay elsewhere. Here at Tonic, she has proven that she is the go-to-girl for anything and everything paid media. Now in the UAE for over 18 years, she understands the market, the region, her clients and everything they need to make the most of their media spend. In her free time she tries to lift heavy and eat clean, along with being sassy and herding cats.