Meet The Tonician

Jacqui Hewett

Managing Director

Always cherishing her Aussie roots, Jacqui became an international citizen at a tender age of 10, growing up in South Korea and Malaysia. She started her career in Sydney in the media industry and spent over 13 years honing her skills across 3 of the top global media companies: OMD, MindShare and Starcom. In 2008, she arrived in Dubai, and has not looked back since. Falling in love with the region, Jacqui has contributed to multiple award-winning campaigns both locally through Dubai Lynx and globally; such as Festival of Media, Transform Awards and D&AD. 

Jacqui joined Tonic in 2015 to spearhead the digital transformation of the agency, developing an integrated Omni channel approach that focuses on developing business solutions for an ever-changing digital world.

Free time has become scarcer for Jacqui with her daughters keeping her on her toes but she always tries to find time to hit the Pilates studio.


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