Meet The Tonician
Senior Art Director
From the heart of
México City, Hugo has been working as an art director in advertising for the
past 10 years and recently moved to Dubai, eager to keep learning from the
Along the way he’s had the privilege of working on brands such as Pepsi, Lay’s, Ruffles, Doritos, Cheetos, Bayer, Jeep and Pedigree, among others. His skills in the arts and crafts led him to do more than just art direction: Illustration, photography, painting and even clay modeling for his very own campaign. On top of all of this, he also plays the guitar and was part of a few bands back home.