Meet The Tonician

Giovanni Borde

Creative Director

Gio is technically Italian but spent most of his life travelling and exploring different parts of the globe. He was born in Colombia, and he soon moved to the U.S. where he lived most of his early life. As he saw his dream of becoming a multi-millionaire rock legend before the age of 20 fading by, he set off to know the world instead. His first stop was Spain, where he started his creative endeavor as a Creative Art Director at Leo Burnett Madrid. He then moved to Shanghai and in the land of the Great Wall and dumplings, he worked on his passion: Giving life to brands, fostering them, and guiding them step by step. Gio’s now in Dubai because he wants to contribute to the shared creative economy of Tonic…and make the world a better place while he’s at it.


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