Meet The Tonician

Chenine Groenewald

Digital Director

Chenine was born and raised in South Africa, where she studied Public Relations and moved

to Dubai to further her career in 2007.

Being passionate about Marketing, she soon expanded her career from PR to Digital

Marketing while studying a Master’s in Media and Communication Management. She also

has studied Disruptive Strategy with Harvard Business School and is passionate about

developing 360-degree strategies. With more than 11 years industry experience in Dubai, she has

worked with numerous global clients and lead many successful campaigns.

She enjoys staying active, outdoor activities, loves reading and being challenged mentally and



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